UEFA Euro 2016
THE MOST INTEGRATED SPORT AND MUSIC CAMPAIGN IN THE WORLD
UEFA wanted to integrate music into its presentation of the Euro 2016 Championship to add energy to the tournament and connect with a new generation of younger fans. In bringing together one of the world’s largest sporting competitions with two of the biggest names in music, we helped redefine how an international tournament can engage new fans by creating UEFA'S first integrated music campaign and sonic identity: David Guetta's This One's For You ft Zara Larson.
‘This One’s For You’ featured the voices of 1M+ fans, became a number one hit in 15 countries and lifted female fan engagement with UEFA by over 200%. Most importantly, as a result of our experience of working in the music industry, we negotiated a VIK deal David Guetta, getting great value for UEFA and redefining how the rights holder works with talent on an ongoing basis.