ENGAGING WITH 18-34 YEAR OLD GLOBAL RUGBY FANS
Canterbury wanted to leverage their long-term sponsorship with England Rugby and build on the success of the 2017 #RugbyFit Experiment to connect with a global audience of 18-34 year old rugby fans.
To ensure the campaign reached and engaged all types of rugby fans, the brand not only leveraged their long-term England Rugby partnership to access international rugby stars, but we helped Canterbury build new relationships with specialist fitness and wellbeing influencers to bring to life the intrinsic values that push players to be at their best. which culminated with the first ever influencer rugby match at Twickenham.
Over six weeks, this specialist team of coaches and trainers came together to transform the fitness of two teams from England and Ireland through an online content series which culminated with the first ever influencer rugby match at Twickenham.
With a 20% increase in engagement and 61% uplift in sales, the campaign captured the attention of global fans. Get in touch to find out how Canterbury leveraged Fan Intelligence to connect with a targeted audience of next generation rugby fans.