CREATING THE GO-TO DESTINATION FOR A 
YOUNGER GENERATION OF GAMING-OBSESSED FOOTBALL FANS

With younger fans increasingly consuming football through non-traditional channels, PlayStation wanted to rethink the role of the PlayStation F.C. sub-brand and strengthen their sponsorship of the UCL to connect with a younger generation of gaming-obsessed football fans.

Using Fan Intelligence, we defined the brand’s role in football, creating a global strategic and creative vision that has been adopted across PlayStation’s key properties…

In 2019, the PlayStation FC Final transformed the brand’s UCL rights for the Matchday+1 activation to give a generation of gaming-obsessed football fans a new way to engage with both the match and the brand.

Unable to do anything on the pitch in 2020, Fan Intelligence helped PlayStation adapt at speed to eschew traditional punditry and redefine matchday coverage of the UCL Final for a younger generation of football fans.

Results

Contact us to understand more about how PlayStation have become the go-to destination for the global crossover of youth gaming and football culture.

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