PLAYSTATION F.C. FINAL
DELIVERING THE BIGGEST EVER CREATOR CAMPAIGN FOR PLAYSTATION AND UEFA CHAMPIONS LEAGUE
PlayStation wanted to strengthen their association with the UEFA Champions League and drive reach and engagement among young football and gaming fans. We utilised their sole and exclusive rights to access the Champions League Final pitch the next day to create the PlayStation F.C. Final; the biggest ever global creator match. The campaign followed 30 of the world’s best creators (and two lucky fans) as they walked in the footsteps of Champions League footballers, something they could only previously dream of doing on their PS4. Player-managers Andrea Pirlo and Yaya Touré put both teams through their paces in the weeks leading up to the match before taking their place on the team sheet alongside other UCL legends including Morientes and Luis Garcia.
The inaugural match at the Estadio Metropolitano in Madrid saw Pirlo’s PlayStation F.C. Ultimate Eleven, captained by freestyle World Champion Lisa Zimouche, face Touré’s PlayStation F.C. All-Stars, captained by the most high profile Spanish YouTuber DJMariio.
Our strategic approaches for each creator ensured that no money exchanged hands in return for huge social coverage across their channels. The campaign content has amassed 20m+ views, with engagements reaching 2.5m versus a KPI of 1.9m. The live match stream on PlayStation’s YT channel also gained over 550,000 organic views in the first 24 hours, with an average view time of 6 minutes.