RETHINKING CRICKET TO REACH A YOUNGER, MORE DIVERSE AUDIENCE
The ICC wanted to transform existing perceptions surrounding cricket to reach a younger and more diverse audience ahead of the 2019 Cricket World Cup in England and Wales.
By tapping into cricket’s multi-cultural fanbase and championing the inclusive values of the tournament, we created an 18 month programme of live experiences, social media content and innovative partnerships to encourage new audiences to rethink the sport.
CWC19 reported selling 98% of all tickets with 40% of buyers new to cricket and 43% promoted awareness with non-core cricket fans. Contact us to find out more.