New Balance x AS Roma

LAUNCH THE NEW BALANCE AS ROMA 2022/23 SEASON JERSEYS IN A WAY THAT APPEALS TO BOTH LOCAL AND GLOBAL ROMANS

Fan Intelligence® told us the club made fans from all walks of life feel like family. AS Roma is the grand, unifying force that touches fans wherever they are in the world.

Our World, Our Roma is the unscripted voice of real AS Roma fans from the streets of the Eternal City. They speak from the heart about the joy, passion, and pain of following the club together.

Results

Celebrating the meeting of neoclassicism and modernity, we travel around the streets, cafes, historical squares, and creative studios of Rome meeting the real- life fans. They explain the collective identity and unbreakable bond that anyone wearing the home kit has with the city of Rome, before joining the players at the training ground.

Our World, Our Roma, blurs the lines between the fans, players, and the city of
Rome to launch a kit that unites an entire fanbase.

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