PUTTING BEATS AT THE HEART OF SPORT, MUSIC AND CULTURE

With a particular focus on London, Paris, Berlin, Moscow and Scandinavia, we created the Beats by Dre Collective to help land the brand’s overarching messages with culturally influential audiences.

This handpicked group of 400+ highly influential cultural tastemakers work with Beats to develop cutting-edge insight and creative, which has delivered major strategic work across assets including PSG, Chelsea and Bayern Munich, as well as athletes such as Neymar, Harry Kane and Anthony Joshua.

Beats now use this unique approach and always-on strategy to create local market campaigns that connect global brand messages directly with fans across wider cultural circles.

Results

The Collective has helped Beats win both on the ground and at a global level. To find out more contact us.


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