Privacy Policy

Privacy Policy

This is our privacy policy

We are committed to protecting the privacy and security of everyone we interact with. We will respect and protect the information that you disclose to us or we collect about you.

This privacy notice informs you about the type of data we may collect from you through our website or other contact that we have with you. It also informs you of how we use and protect that data.

Information we may collect from you

For the purposes of this Privacy Notice “Personal Information” consists of any information that relates to you and/or information from which you can be identified, directly or indirectly. For example, information which identifies you may consist of your name, address, telephone number, photographs, location data, an online identifier (e.g. cookies identifiers and your IP address) or one or more factors specific to your physical, physiological, genetic, mental, economic, cultural or social identity. When we combine other information (i.e. information that does not, on its own, identify you) with Personal Information, we treat the combined information as Personal Information.

Depending on why we are in contact with you, we may collect use, store and transfer different kinds of Personal Information about you including your name, contact details, medical and healthcare information, bank details, timesheet information, employment history, driving licence and passport, gender, disciplinary and grievance information, performance information, recruitment information, criminal offence data, race, ethnicity, religious beliefs, location of employment or workplace, employer’s details, compensation history, photographs and video images.

Working with us

Any information you supply to us for the purpose of recruitment, employment or work experience will be stored securely and used for the purposes that you supply it. If you provide special category data (e.g. ethnicity) as part of your application, we will process this information for reasons of substantial public interest to monitor equality of opportunity or treatment only.


How we collect this information

There are a number of ways that we may collect data from and about you:

1.     Personal information you provide directly to us

You may give us information about yourself through your correspondence with us including emails, filling in forms or job applications or other means of contact.  You may give us contact and identification details and financial details (such as your name, home address, telephone number and bank account information).

2.    Automated technologies

In some cases, we may collect information about your computer, including your IP address, operating system and browser type. We collect this personal data by using cookies, server logs and other similar technologies.

3.    Third parties or publicly available sources

We may also receive personal data about you from various third parties and public sources, such as Companies House, analytics providers such as Google and background check providers.


How we use the information we collect from you

We may use the information we obtain about you to develop our relationship with you and provide you with our services. We may also use it for other purposes including to:

·      Send you industry updates, newsletters and white papers

·      Process and respond to your requests and inquiries

·      Verify your identity to ensure security of the business

·      Operate, evaluate and improve our business

·      Perform data analysis

·      Ensure quality of service

·      Enforce our Terms of Use

·      Comply with applicable legal requirements, our policies and industry standards


The law allows us to use the Personal Information as set out above on the basis that the processing is necessary in the following circumstances:

·      Legitimate interests: for the purposes of effective business management

·      Legal obligation: to fulfil a contract

·      Vital interests: we may need to disclose information regarding your health to a hospital in the event of a medical emergency


How long we Keep Personal Data

Ear to the Ground will retain your personal information for as long as is needed to fulfil the purposes for which it was collected and in line with the requirements of the law. When it is no longer needed it will be deleted in line with applicable law.

Your Rights

Ear to the Ground UK Ltd will collect, store and process your Personal Information in accordance with your rights under any applicable Data Protection Laws. Under certain circumstances, you have the following rights in relation to your Personal Information:

1.    Subject Access – you have the right to request details of the Personal Information which we hold about you and copies of such Personal Information.

2.    Right to Withdraw Consent – where our use of your Personal Information is based upon your consent, you have the right to withdraw such consent at any time. In the event you wish to withdraw your consent to processing, please contact us using the details provided below.

3.    Data Portability – you may, in certain circumstances, request us to port (i.e. transmit) your Personal Information directly to another organisation.

4.    Rectification – we want to ensure that the Personal Information about you that we hold is accurate and up to date. If you think that any information we have about you is incorrect or incomplete, please let us know. To the extent required by applicable laws, we will rectify or update any incorrect or inaccurate Personal Information about you.

5.    Erasure (‘right to be forgotten’) – you have the right to have your Personal Information ‘erased’ in certain specified situations.

6.    Restriction of processing – you have the right in certain specified situations to require us to stop processing your Personal Information and to only store such Personal Information.

7.    Object to processing – You have the right to object to specific types of processing of your Personal Information, such as, where we are processing your Personal Information for the purposes of direct marketing.

8.    Prevent automated decision-taking – in certain circumstances, you have the right not to be subject to decisions being taken solely on the basis of automated processing.

If you wish to enforce any of your rights under applicable Data Protection Laws, then please contact us at

We will respond to your request without undue delay and no later than one month from receipt of any such request.

If you are concerned that we have not complied with your legal rights under applicable Data Protection Laws, you may contact the Information Commissioner’s Office (

You can tell us at any time not to send you marketing information by clicking on the unsubscribe link on all of our emails.


Sharing Information

We do not sell or otherwise disclose personal information we collect about you unless we disclose it at the time that the data is collected. We will always obtain your permission to collect your data for research in our Fan Intelligence department if it will be used by us or processed on behalf of a client. We have detailed internal procedures to ensure permission is obtained to collect data and that data is dealt with in accordance with relevant Data Protection Law.


We may disclose information about you if required to by law, to law enforcement authorities or other government officials, to protect or defend our legal right, or in order to investigate, prevent or take action regarding illegal activities, suspected fraud or violations of our Terms and Conditions.

We also reserve the right to transfer personal information we may have about you in the event that we sell or transfer all or a portion of our business assets.


Links to Other Websites, Applications and Products

We may provide links to other websites, applications and products on our website, social media channels or other communications. We are not responsible for the content of these links, any use of these sites, or the privacy practices of these sites.


Security and storage of data

We ensure that any data we obtain about you is stored securely. We have implemented processes to ensure the administrative, technical and physical safeguards are in place to protect personal information. Your personal data will be stored in line with all applicable Data Protection Laws.


Videos and Photos of campaigns

If you have attended one of our activations in a public place, we may have taken photos or video of you to capture the activity. We may use these photographs or video of you in our marketing materials in accordance with all relevant laws. In these circumstances, we will not provide any other information that links your personal information to the images, unless we have obtained your express permission to do so.



By using our website, social media channels and being in contact with us, you consent to the processing of your personal information as described in this Privacy Policy.


How to Get in Touch with Us

If you would like any more information about this Privacy Notice or how we handle data you can contact us at:

Ear to the Ground

First Floor Dale House

35 Dale Street


M1 2HF


Changes to this Privacy Notice

We reserve the right to change or add to this Privacy Notice.

Please review this statement periodically to ensure you are aware of any changes.

Date of Last Update: 1st January 2019