Today sees the launch of Fan Intelligence's monthly round-up of the key trends that are shaping the worlds of sport, music and culture...

Is sport ending the period taboo? 

The discussion around the impact of periods on performance is opening up within the sports world. Strava posed the question to its global female members and the USA women's nation team acknowledged that players' periods gave them the marginal gains they needed to win the World Cup. 


The recycling revolution is here! 

Brands & rights holders are looking to drive a change within sport. Adidas has promised to use only recycled plastic by 2024 and have created a lab-grown spider silk biodegradable dress, in collaboration with Stella McCartney. Whilst looking forward to Tokyo 2020, this year's medals are been made using over 6 million recycled phones. 


Game changer or not?

Paddy Power's #SaveOurShirt campaign has ruffled a few feathers in the industry with the role of shirt sponsorship now being questioned. But what is the reality and is it more of a gentle reminder that brands need to move away from the badge and broadcast model?


One to watch

Music and mobile phones, is this a dying relationship?

The King of Grime, Skepta, took steps to put a ban on phones at his Manchester International Festival show.  In a battle against people on their phones at live events, when Skepta talked, people listened...


The Dial will be back next month with the next instalment of what’s hot and what’s not in the worlds of sport, music and culture. Watch this space!

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Twelve Cities, Twelve Trends.

A Fan Intelligence report on the global trends shaping the next-gen fan around Euro 2020


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Meet Olie

Olie Bailey, of DAZN Group, has joined Ear to the Ground as the agency’s new Head of Digital Media and Partnerships


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The driving forces shaping the future of women's football and how to be part of a lasting legacy...


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We’re Shortlisted

The BT Sport Industry Award shortlist is out for Agency of the Year and we're top of the list


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Listening For Love

Rich and Owen spoke to Sport Industry Group about Fan Intelligence and our global network of 6,000 influential fans and tastemakers.


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Don’t Get Dumped

More fans are falling in love with rugby than ever before. Not all of them know why. But we do...


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Fan Intelligence® Trends

Five Trends in Sport and Music that need to be on your radar in 2019


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