THE SPORT & MUSIC AGENCY POWERED BY FAN INTELLIGENCE

The Dial Powered by Fan Intelligence is back to give you another instalment of the key trends that are shaping the worlds of sport, music & culture.

Speaking up:

Climate change, planned parenthood & mental health, aren’t typically topics you would link to sports and music, but we are continuing to see stars, like Willow Smith, Hector Bellerin, Billie Eilish, & more, use their platforms to voice their opinions on wider cultural issues in a push for social change.

Next level interaction:

This month we have seen a movement from artists like Mark Ronson and Bon Iver to allow users to interact with their music, using platforms like Instagram and Spotify, respectively. Both artists have been incorporating the latest technology, enabling fans to be able to sonically and visually interact with their favourite artists music.

One to watch:

Is social media having a face lift? Last month, Instagram decided to test hiding likes, and now YouTube have announced it will be phasing out exact subscription numbers. How will this impact how we view social media, and how will influencers react to these changes, is something we will be paying close attention to.  

  

Tune in next month for more from Fan Intelligence

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Olie Bailey, of DAZN Group, has joined Ear to the Ground as the agency’s new Head of Digital Media and Partnerships

19.07.2019

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04.05.2019

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We’re Shortlisted

The BT Sport Industry Award shortlist is out for Agency of the Year and we're top of the list

15.02.2019

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Listening For Love

Rich and Owen spoke to Sport Industry Group about Fan Intelligence and our global network of 6,000 influential fans and tastemakers.

14.02.2019

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Don’t Get Dumped

More fans are falling in love with rugby than ever before. Not all of them know why. But we do...

13.02.2019

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Fan Intelligence® Trends

Five Trends in Sport and Music that need to be on your radar in 2019

20.01.2019

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We’re Hiring

We're on the hunt for talented individuals to join us

05.01.2019

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When the Whistle Blows

Five key opportunities that will help brands stand out and get more value from their Premier League partnerships

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