The Dial Powered by Fan Intelligence is back to give you another instalment of the key trends that are shaping the worlds of sport, music & culture.

Speaking up:

Climate change, planned parenthood & mental health, aren’t typically topics you would link to sports and music, but we are continuing to see stars, like Willow Smith, Hector Bellerin, Billie Eilish, & more, use their platforms to voice their opinions on wider cultural issues in a push for social change.

Next level interaction:

This month we have seen a movement from artists like Mark Ronson and Bon Iver to allow users to interact with their music, using platforms like Instagram and Spotify, respectively. Both artists have been incorporating the latest technology, enabling fans to be able to sonically and visually interact with their favourite artists music.

One to watch:

Is social media having a face lift? Last month, Instagram decided to test hiding likes, and now YouTube have announced it will be phasing out exact subscription numbers. How will this impact how we view social media, and how will influencers react to these changes, is something we will be paying close attention to.  


Tune in next month for more from Fan Intelligence

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We’re Hiring

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