SPONSORSHIP AWARDS X AGENCY OF THE YEAR
We're over the moon to announce we were awarded Large Agency of the Year by
the UK Sponsorship Awards. In addition to the prestigious Agency of the Year award, we also scooped the International Sponsorship Award for its We Got Now campaign for New Balance.
This is an exciting time for the industry as sport, esports and gaming show no signs of slowing down in their potential to impact culture and the most important brands in the world. These awards are a testament to the hard work from our talented team and the belief from our forward-thinking clients.
We used our unique Fan Intelligence® model to bring to life the voice of the New Balance campaign, We Got Now. New Balance needed to find a unique new way to connect with a global collective of 14-20 year old football fans, to collaborate and co-create on everything from ambassador storytelling to kit launches. The result was work that cut through the clutter and connected with young players.