But changing a logo is the easy bit.

Meaningful action is the only way to create change, and everyone at Ear to the Ground is keen to make sure that we’re not just saying the right things, but doing them too.

Our philosophy of listening brought 2020’s cultural issues closer to home.

This ignited a period of reflection within the agency about what we could be doing better.

Together we embarked on a progressive plan to ensure Ear to the Ground remains a safe and inclusive place to work, with opportunities for all.

In early 2021, the entire company completed formal allyship training, and that learning is going to continue as we look to grow our collective awareness. 

Naturally, as a creative agency, we carefully considered which flag we would use as our logo. There are some specific reasons why we chose “The Progress Flag,” designed by Daniel Quasar in 2018. 

This design features black and brown stripes to represent people of colour, alongside baby blue, pink and white to include the trans flag in its design. 

Like many, we feel this flag is the most inclusive expression of Pride. 

It also reflects the intersectionality of discrimination and disadvantage; the overlapping systems of the oppression that are impossible to ignore.

Changing our logo is only partly about elevating the good work already done at Ear to the Ground. Mainly, it’s about what’s to come. 

We have many initiatives we want to put in place. As we begin to roll these out, the flag reminds us that solidarity and allyship are ongoing actions. It starts with each of us as individuals, and should be a constant consideration for us all throughout our day-to-day work.