MUSIC X GAMING ARE COLLIDING MORE THAN EVER BEFORE, CREATING NEW OPPORTUNITIES FOR BRANDS TO FURTHER ENGAGE EXISTING AND NEW AUDIENCES.
At Ear to the Ground, our ongoing insight and research with the most influential and culturally connected global music fans has unearthed five key behaviours shaping youth audiences in 2020.
The first half of the report outlines these behaviours in detail to give an overview of the landscape for 14-20 year old music fans. The second half explores what these behaviours mean for gaming and wider culture.
TO FIND OUT MORE ABOUT THE TRENDS DEFINING THE NEXT GEN FAN AND HOW BRANDS CAN USE MUSIC X GAMING CROSSOVERS TO BE MORE RELEVANT, GET IN TOUCH.
UNOFFICIAL PARTNER MEETS EAR TO THE GROUND
WE SAT DOWN WITH UNOFFICIAL PARTNER TO EXPLAIN EXACTLY WHAT IT MEANS TO BE CULTURALLY RELEVANT IN SPORT TODAY.
23.03.2021
EAR TO THE GROUND CREATE ‘CULTURAL MOMENTS’ AROUND PS5 LAUNCH
Millions reached as 100+ celebrity influencers activated on launch day
09.11.2020
THE GLOBAL FAN INTELLIGENCE INDEX 2020
A world-first global ranking of the most culturally relevant brands in sport.
08.11.2020
STATSPORTS PARTNERS WITH EAR TO THE GROUND FOR GLOBAL CAMPAIGN
‘The Difference’ launches on TV in the UK and US
07.11.2020
EURO 2020 2.0
The shifting expectations of culturally-led audiences that brands need to understand
28.09.2020
New Balance Appoints Ear to the Ground
New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process
28.09.2020
Next-Gen Gaming x Music
What role can music play in connecting with the next generation of gaming fans?
01.08.2020
A New Era: Sport x Culture
How brands must evolve their sports strategy to keep pace with culturally-led audiences in 2021
01.06.2020
Fan Engagement 2020
Sport Industry held its fourth Spotlight session on Wednesday 22nd April; bringing together Ear to the Ground’s Richard Adelsberg, Barclays’ Katy Bowman and Hashtag United’s Neil Smythe to discuss all things fan engagement.
04.05.2020
Bring the Noise 2.0
Sport and music collaborations have to move on. Are you ready?
04.05.2020
