NEXT-GEN GAMING X MUSIC

What role can music play in connecting with the next generation of gaming fans?

MUSIC X GAMING ARE COLLIDING MORE THAN EVER BEFORE, CREATING NEW OPPORTUNITIES FOR BRANDS TO FURTHER ENGAGE EXISTING AND NEW AUDIENCES.

At Ear to the Ground, our ongoing insight and research with the most influential and culturally connected global music fans has unearthed five key behaviours shaping youth audiences in 2020.

The first half of the report outlines these behaviours in detail to give an overview of the landscape for 14-20 year old music fans. The second half explores what these behaviours mean for gaming and wider culture.

TO FIND OUT MORE ABOUT THE TRENDS DEFINING THE NEXT GEN FAN AND HOW BRANDS CAN USE MUSIC X GAMING CROSSOVERS TO BE MORE RELEVANT, GET IN TOUCH.

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EURO 2020 2.0

The shifting expectations of culturally-led audiences that brands need to understand

28.09.2020

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New Balance Appoints Ear to the Ground

New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process

28.09.2020

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Fan Engagement 2020

Sport Industry held its fourth Spotlight session on Wednesday 22nd April; bringing together Ear to the Ground’s Richard Adelsberg, Barclays’ Katy Bowman and Hashtag United’s Neil Smythe to discuss all things fan engagement.

04.05.2020

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