Athletic Club are one of the most fascinating football clubs on the planet. Their pride in representing the Basque region was a hugely influential part of our new campaign to showcase the 2022/23 Kit with New Balance.

From the Chapelgorris (Red Cap) on the wall to the model of La Gabarra (celebration barge used by the club) housed in a glass case in the background. These details are so important to the fans, and players, and needed to be included in our campaign.

Special thanks to Athletic Club Bilbao and all the players, an absolute pleasure to work with. Check out their Instagram channel for more imagery. 

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