THE SPORT & MUSIC AGENCY POWERED BY FAN INTELLIGENCE

New appointment

Olie Bailey, of DAZN Group, has joined Ear to the Ground as the agency’s new Head of Digital Media and Partnerships

Working closely with Director of Fan Intelligence®, Owen Laverty, Olie will spearhead Ear to the Ground’s digital media offering across the business, including a key focus on the agency's new digital Fan Intelligence® platform.

Prior to joining the agency, Bailey spent over 8 years at DAZN Group, formerly Perform Group in London. In his most recent position at the sports subscription video streaming service,  Olie was responsible for developing global digital activation strategies for clients such as Hyundai and Mastercard, alongside many rights holders.

The appointment of Olie Bailey comes off the back of the agency delivering some significant client work with the likes of PlayStation and UEFA Champions League and 2019 Cricket World Cup.

Attracted by agency's USP, and with a new family as well as ties in the North West, Olie and his partner relocated to the Ear to the Ground’s HQ in Manchester to pursue the new role.

Commenting on his appointment, Bailey said: “I’ve been a huge fan of Ear to the Ground for a long time and when the opportunity came about to join the Fan Intelligence® team and spearhead this new offering, I had to take it. I believe the agency’s approach to real-time fan consumption habits and trends is the future of content and digital media, and I’m looking forward to helping more clients reach fans in credible and cost-effective ways like never before.”

Managing Director, Richard Adelsberg added: “Olie joins the agency at a really important time as we’re about the launch the next stage of our Fan Intelligence® offering in which digital plays a huge part. Fan Intelligence has already taken us from doing cool stuff in sport to being recognised as one of the leading independent sports marketing agencies and we’re excited to have Olie on board as we enter into this next phase.”

Fan Intelligence® is Ear to the Ground’s revolutionary approach to insight, strategy and creative and it is built on a global network of over 6,000 culturally relevant fans, tastemakers and trendsetters. Over the past two years, it’s transitioned from helping Ear to the Ground solve short-term client business problems to helping the agency create long-term on and offline strategies which play a more meaningful role with clients.

 

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