From Russia With Love
Latest research from Fan Intelligence® looking forward to the 2018 World Cup.
With the FIFA World Cup just less than five months away, our Fan Intelligence® experts outline the key changes in fan bahaviour and wider trends that brands need to be aware of to connect with fans this summer.
With such a transcendent appeal and a growing global fanbase, it’s no surprise that sponsors view this iconic event as an unmissable opportunity to grow their customer base, change brand perceptions, increase consideration and uplift communications. However, what’s clear is that there has been a huge shift in fan behaviour since Brazil 2014 and if brands fail to respond to these changes, they run the risk of getting lost in the noise, or worse still, alienating fans.
Russia presents a unique challenge when compared to previous tournaments
Over the past 18 months, our teams have been speaking to our global Fan Intelligence® network and listening to what they have to say about the competition. To read the full report and find out how you can leverage the commercial power of fanbases, register below or email email@example.com
The Dial…Powered By Fan Intelligence
Today sees the launch of Fan Intelligence's monthly round up of the key trends that are shaping the worlds of sport, music and culture...
Olie Bailey, of DAZN Group, has joined Ear to the Ground as the agency’s new Head of Digital Media and Partnerships
THE GAME CHANGERS
The driving forces shaping the future of women's football and how to be part of a lasting legacy...
The BT Sport Industry Award shortlist is out for Agency of the Year and we're top of the list
Listening For Love
Rich and Owen spoke to Sport Industry Group about Fan Intelligence and our global network of 6,000 influential fans and tastemakers.
Don’t Get Dumped
More fans are falling in love with rugby than ever before. Not all of them know why. But we do...
Fan Intelligence® Trends
Five Trends in Sport and Music that need to be on your radar in 2019
We're on the hunt for talented individuals to join us
When the Whistle Blows
Five key opportunities that will help brands stand out and get more value from their Premier League partnerships
F1 fans back in the driving seat
Ahead of the Canadian Grand Prix, Jack Ward spoke to Sport Industry about the changing landscape of Formula One