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Fan Intelligence Weekly

Our resident Fan Intelligence experts are back to bring you the latest trends moving the dial in sport, music and culture over the past 7 days…

Headlines:

-KLUBA unveils kits to raise money for refugees

-Maisie Williams app: safe space for creatives 

-Ms Banks creates powerful anthem for the Women's World Cup

 

SPORT Nonprofit KLABU Drops 2 Dope Football Kits to Raise Money for Refugees

Highsnobiety

KLABU, meaning “club” in Swahili, is a non-profit initiative aimed at empowering young refugees around the globe through sport. KLABU has now released a home and away football kit, aimed to raise money for refugees around the world. Earlier this year, KLABU built its first refugee settlement designed to provide sports facility for refugees in Kenya. 

 

DIGITAL 'ESPN Mode’: Real-time augmented reality graphics

Front Office Sports 

ESPN and Second Spectrum have teamed up on a set of real-time augmented reality graphics called ‘ESPN Mode’. Graphics appear on the broadcast as the game is being played, including player names, stats and animation in the crowd. Interestingly enough Front Office Sports held a vote on twitter asking its audience if it added to the broadcast or was a distraction. 75% voted it as a distraction. 

 

DIGITAL Maisie Williams turns app developer to create an online safe space for creatives

i-D

The platform, which calls itself a “new route into the creative world” by allowing people to share their work and collaborate with other creators, raised $2.5 million in seed funding less than two weeks after its official launch. The platform also had 100,000 users in 11 days. “The platform is a safe place for people to upload their work even if it's just an idea, without being criticised,” says Maisie.

 

SPORT BBC and rapper Ms Banks create empowerment anthem for Women's World Cup

Campaign 

The BBC has launched a trailer for the 2019 Fifa Women’s World Cup featuring south London rapper Ms Banks, as it champions the next generation of female athletes. The work is part of the BBC’s "Change the game" campaign, which will shine a spotlight on women’s sport this summer. In the film, footballers from the UK and beyond showcase their skills, athleticism and personalities.

 

DESIGN ‘Fortnite’ Unveils Jordan Brand Collaboration

Complex

Fortnite has unveiled its V9.10 patch, which includes the collaborative Downtown Drop LTM by Jordan Brand. Inspired by New York City, the update includes new skins, nine variations of the Back Board Back Bling (skate decks with different graphics), and an exclusive challenge pack.

 

CULTURE Caricom examines football and fan culture through the lens of the black experience

It's Nice That 

Caricom is the magazine using football’s ability to encourage a sense of community among fans of differing backgrounds to tackle subjects absent from mainstream sports media. In particular, it recognises the need to see “football and fan culture examined through the under-explored lens of the black experience in Great Britain and beyond”.

 

CULTURE Equal prize money for men and women after Northern Ireland Open rebrands

The Times
Men and women will play for equal prize money in parallel tournaments after the Northern Ireland Open rebranded itself as the World Invitational. The latest attempt by European Tour chiefs to make golf more inclusive means the second-tier men’s Challenge Tour event will be played alongside a women’s tournament where the best players will be invited. The $500,000 prize fund will be split evenly between the two events.

 

*DISCLAIMER* Fan Intelligence has combed the world of sport and music to bring you a weekly roundup of the most relevant stories and trends from around the globe, but we do not take credit for the extensive research and reporting that has gone into the production of each source article.

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