Fan Intelligence Weekly

Here once again to give you the latest trends impacting sport, music and culture from over the past seven days...


-Lucozade rewrites Three Lions for Women’s World Cup

-Equal Playing Field: Challenging the Industry Through World Records

-Good luck messages to Lionesses displayed on billboards across the country 




Creative Review 

For its World Cup campaign, Lucozade Sport decided to reimagine England’s most famous football song Three Lions – but with a Lionesses twist. The spoken word campaign looks to put the spotlight on the star players from England’s Lionesses squad, and the flourishing women’s game more generally.




EE launched its 5G network last night with a performance by Stormzy on a floating stage on the River Thames. The 15-minute show in front of Tower Bridge took place as the network switched on the faster mobile data speed. There were more than 200 LED lights on the stage, with light beams also projecting into the night sky, as well as fireworks.



Slowe Club

A non-profit grassroots initiative, Equal Playing Field, is challenging that disparity and fighting for progress for girls and women globally. They have been doing this by bringing players from over 20 countries together to break world records, including; the Guinness World Record for the highest altitude game of football at 5,714m and the Guinness World Record for the lowest point on earth in Jordan by the Dead Sea. Next up they will be bringing 3500 amateur and professional players from more than 60 countries to play in a 5-day football marathon, appropriately titled ‘The Festival of Football’.



The FA

Messages of support have appeared on 23 billboards across England, as the country bids farewell and wishes good luck to the Lionesses ahead of their FIFA Women’s World Cup campaign. Each billboard celebrates an individual from the 23-strong squad and features an image of the player accompanied by a supportive message from an inspirational individual from their early careers.



BBC Sport Get Inspired

Obayed Hussain set up the Midnight Football League at the Aston Villa Foundation, in response to Muslims stopping playing football during the Islamic holy month of Ramadan. Giving Muslims, and people of all religions, the opportunity to continue to play the sport they love, get closer to their community and socialising during Ramadan. 



It's Nice That

Kate hopes fans, old and new, will recognise within the design work is an appreciation of “how much research we put into the project,” they say. Over the past few months the whole of Studio Moross, alongside Lee, Jason and Tim, have “immersed ourselves in the Spice brand” to provide work representative of not only the Spice Girls but the eager excitement of fans too. Kate looked at the Spice brand through “a 2019 lens”.





The term “visualizer” has reached the industry, with numerous artists releasing “official visualizers” over the past year. Each visual plays with different aesthetics, but the one thing they have in common (aside from their name) is their attempt to engage traffic; traffic which was bred by Lil Uzi Vert and the communities of creatives that took the term and made it pop.

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