NEXT-GEN GAMING X MUSIC

Music x Gaming are colliding more that even before. Creating new opportunities for brands to further engage with new audiences; we looked at what role music can play in connecting with the next generation of gaming fans?

At Ear to the Ground, our ongoing insight and research with the most influential and culturally connected global music fans has unearthed five key behaviours shaping youth audiences in 2020.

The first half of the report outlines these behaviours in detail to give an overview of the landscape for 14-20 year old music fans. The second half explores what these behaviours mean for gaming and wider culture.

TO FIND OUT MORE ABOUT THE TRENDS DEFINING THE NEXT GEN FAN AND HOW BRANDS CAN USE MUSIC X GAMING CROSSOVERS TO BE MORE RELEVANT, GET IN TOUCH.

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Next Gen Icons

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EAR TO THE GROUND MAKE IT A SPORT INDUSTRY DOUBLE

Ear to the Ground have been crowned Agency of the Year at the Sport Industry Awards 2021, alongside PlayStation who take home Brand of the Year.

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