FAN INTELLIGENCE® INDEX RETURNS FOR 2022

Third edition is packed with even more insight to help your brand win with the New Breed of Fan.

The Fan Intelligence® Index is back. 

Ear to the Ground’s annual brand ranking is your essential tool for charting the trends shaping sports, esports and gaming, giving you vital insights to help you win big with the New Breed of Fan. 

Relied upon by top marketers as the industry standard for cultural relevance, the Index is born of the Fan Intelligence® Network - our global network of 11,000+ culturally-connected fans and tastemakers. They speak, we listen, then we collaborate - all on behalf of the brands that we work with. 

This new edition comes at an inflection point. 

As the global economy rocks under unprecedented volatility, there is a real opportunity for brands who can cut through the noise and deliver what fans are craving. 


Learn who is leading the way when it comes to the new digital playgrounds of the metaverse and Web3. 

Discover why brands who educate their audience are seeing positive results, alongside those who embrace cultural crossovers. 

Understand how brands are seeking to drive positive change, as fans demand a more authentic diversity. 

Find out who is doing it best and what everyone else can learn from them. 


All this and more is included. 

We all know the value of listening but few have the ability to do it at this scale. That’s why we built the Fan Intelligence® Network in the first place - a vital resource for marketers at the cutting edge of culture, informing the strategy and creative of major global brands including PlayStation, New Balance, and Coca-Cola. 

The Index is your taster of that insight, and this year’s report is one you won’t want to miss. 

The 2022/23 Fan Intelligence Index will drop on 25th October. 

Pre-order your free copy by emailing stevynmonaghan@eartotheground.org

Get in touch to learn how Fan Intelligence® can work for your brand