EAR TO THE GROUND MAKE IT A SPORT INDUSTRY DOUBLE

Ear to the Ground have been crowned Agency of the Year at the Sport Industry Awards 2021. On a historic night for the business, clients Sony | PlayStation also took home Brand of the Year.

What a year it has been. In the most challenging, unpredictable period that the industry has ever faced, we enjoyed our strongest ever position as a business and a team. Winning Agency of the Year is an honour and testament to the team's hard work and endeavours over the last 18 months. 


We reunited with the broader sports industry at Evolution London for the 20th edition of the Sport Industry Awards - the first major sports industry event since before the pandemic. 


It was a privilege to be nominated alongside some of the biggest names in the sports industry. Among them, our clients Sony and PlayStation took home Brand of the Year. 


In a year where everything stopped, sport played a vital role for PlayStation in delivering one of the biggest console launches in history. 


Perhaps the key differentiating factor was how they leveraged sport and esports to fill the gaps left by the pandemic.  


PlayStation drove relevancy with audiences worldwide. Becoming a vital source of lockdown inspiration for children and rewarding a global cross-section of fans and sporting talent for embodying “Play Has No Limits.” 


PlayStation made the world listen and used sport, esports, and gaming to lead culture, but they weren’t the only ones. New Balance, STATSports, Therabody and Chivas, all continued to build culturally compelling brands by listening to the new breed of fans. 


Our clients continue to positively impact culture, developing culturally relevant strategy and creative, launched into the spotlight by world-class talent.


Our success at these awards proves the value of putting Fan Intelligence® at the heart of our insight, strategy and creative. The Network has become our not-so-secret weapon. A global collective of 11,000+ musicians, designers, content creators, producers, social activists, gamers and bloggers; keeping our clients and our work at the cutting edge of global culture. 


It’s been our deeply held ambition, from the directors to each of our 60+ team members, to lead culture by listening and learning from the new breed of fan.


It’s on us now to show how years of co-creation and real-time conversations with culturally influential fans worldwide make us experts in the art of making the world listen.

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