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Don't Get Dumped

As the excitement builds towards Japan 2019, we have been speaking to our global Fan Intelligence® network to understand more about the ‘New Age’ rugby fans who are shaping the future of the sport

The global rugby fanbase has increased by a staggering 24% since 2013 to 780 million fans. With the countdown to the 2019 World Cup now on, this phenomenal growth will continue to accelerate. As rugby’s new era dawns, brands will be presented with a huge opportunity to connect with a new and engaged fanbase that will be glued to the sport’s first truly global tournament.

In 2017, our Fan Intelligence® team conducted a global study with over 15,000 fans where we identified the emergence of these ‘New Age’ fans who are shaping the future of the sport. As the excitement builds towards Japan 2019, we have been speaking to our global Fan Intelligence® network to discover even more about this group and explore how brands can reach them with campaigns that drive results. 

Who are these New Age Rugby Fans?

With the explosive growth of this fanbase, we are witnessing a momentous shift in the landscape of the sport. Ahead of this year’s event in The Land of the Rising Sun, brands need to both acknowledge and understand this fan group in detail if they are to take advantage of the opportunities they present. THIS IS A NEW ERA OF RUGBY FANDOM...

For more information on the untapped World Cup opportunities as Rugby goes global, and for your copy of Don't Get Dumped, contact katrenshaw@eartotheground.org

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