Bring the Noise 2.0

Sport and music collaborations have to move on. Are you ready?

As we practise social distancing, Fan Intelligence continues to track the shifting moods, behaviours and expectations of fans to understand what they want from sport and music during these unprecedented times.

With #nosports trending on Twitter and music taking centre stage to bring people together - we’re learning that the old ways of doing things will no longer work once life gets back to normal.

A few weeks ago, we asked our Fan Intelligence Network of culturally connected and influential fans what they wanted to see from future sport and music partnerships and collated those insights into our latest Fan intelligence Series - Bring the Noise 2.0.

At a time when a void has been created by the cancellation of live sport and music events, we thought it would be valuable to share these insights and new rules for engaging fans and owning attention when it comes to planning future sport and music collaborations.

Contact us to request your copy.


Read Post

EURO 2020 2.0

The shifting expectations of culturally-led audiences that brands need to understand


Read Post

New Balance Appoints Ear to the Ground

New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process


Read Post

Fan Engagement 2020

Sport Industry held its fourth Spotlight session on Wednesday 22nd April; bringing together Ear to the Ground’s Richard Adelsberg, Barclays’ Katy Bowman and Hashtag United’s Neil Smythe to discuss all things fan engagement.


Sign up here for the latest fan intelligence trends