Bring the Noise 2.0
Sport and music collaborations have to move on. Are you ready?
As we practise social distancing, Fan Intelligence continues to track the shifting moods, behaviours and expectations of fans to understand what they want from sport and music during these unprecedented times.
With #nosports trending on Twitter and music taking centre stage to bring people together - we’re learning that the old ways of doing things will no longer work once life gets back to normal.
A few weeks ago, we asked our Fan Intelligence Network of culturally connected and influential fans what they wanted to see from future sport and music partnerships and collated those insights into our latest Fan intelligence Series - Bring the Noise 2.0.
At a time when a void has been created by the cancellation of live sport and music events, we thought it would be valuable to share these insights and new rules for engaging fans and owning attention when it comes to planning future sport and music collaborations.
Contact us to request your copy.
PRIDE AWARENESS MONTH
June is Pride Awareness Month, and we’ve changed our logo across all our social channels to show our solidarity and support.
UNOFFICIAL PARTNER MEETS EAR TO THE GROUND
WE SAT DOWN WITH UNOFFICIAL PARTNER TO EXPLAIN EXACTLY WHAT IT MEANS TO BE CULTURALLY RELEVANT IN SPORT TODAY.
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Millions reached as 100+ celebrity influencers activated on launch day
THE GLOBAL FAN INTELLIGENCE INDEX 2020
A world-first global ranking of the most culturally relevant brands in sport.
STATSPORTS PARTNERS WITH EAR TO THE GROUND FOR GLOBAL CAMPAIGN
‘The Difference’ launches on TV in the UK and US
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The shifting expectations of culturally-led audiences that brands need to understand
New Balance Appoints Ear to the Ground
New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process
Next-Gen Gaming x Music
What role can music play in connecting with the next generation of gaming fans?
A New Era: Sport x Culture
How brands must evolve their sports strategy to keep pace with culturally-led audiences in 2021
Fan Engagement 2020
Sport Industry held its fourth Spotlight session on Wednesday 22nd April; bringing together Ear to the Ground’s Richard Adelsberg, Barclays’ Katy Bowman and Hashtag United’s Neil Smythe to discuss all things fan engagement.