A New Era: Sport x Culture
HOW BRANDS MUST EVOLVE THEIR SPORTS STRATEGY TO KEEP PACE WITH CULTURALLY-LED AUDIENCES IN 2021
COVID-19 HAS CHANGED THE WORLD, LEAVING AN UNDENIABLE IMPACT ON SPORT.
Competitions have been cancelled, stadiums closed and broadcasters starved of sport as we know it. Sadly, many leagues and competitions are postponed until next year and the sporting calendar will continue to evolve as more developments are announced.
Fans are craving the opportunity to scream, shout and (maybe one day) hug whilst watching sport. According to our Fan Intelligence Network, when things do return to ‘normal’, they expect brands to behave differently.
Entering into a new era where sport and wider culture will merge like never before, brands that lead the way must evolve to keep pace with culturally-led fanbases in 2021.
Contact us to request your copy
PRIDE AWARENESS MONTH
June is Pride Awareness Month, and we’ve changed our logo across all our social channels to show our solidarity and support.
UNOFFICIAL PARTNER MEETS EAR TO THE GROUND
WE SAT DOWN WITH UNOFFICIAL PARTNER TO EXPLAIN EXACTLY WHAT IT MEANS TO BE CULTURALLY RELEVANT IN SPORT TODAY.
EAR TO THE GROUND CREATE ‘CULTURAL MOMENTS’ AROUND PS5 LAUNCH
Millions reached as 100+ celebrity influencers activated on launch day
THE GLOBAL FAN INTELLIGENCE INDEX 2020
A world-first global ranking of the most culturally relevant brands in sport.