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Twelve Cities, Twelve Trends.

A Fan Intelligence report on the global trends shaping the next-gen fan around Euro 2020

Operating over 12 host nations in 2020, the change in format of Euro 2020 illustrates the need for rights holders and brands to reassess how they engage the new generation of football fans.

No longer pinned to one format, one team or one source of insight, Next-Gen fans are crossing cultural boundaries to create a version of the game that reflects their wider passions and lifestyle choices.

We’ve worked with our Fan Intelligence® network of cultural tastemakers to understand 12 trends shaping how Next-Gen fans will engage with the tournament this year. If you’re keen to learn more or would like to consider what your next move will be, drop an email to stevynmonaghan@eartotheground.org for your free copy.

 

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Twelve Cities, Twelve Trends.

A Fan Intelligence report on the global trends shaping the next-gen fan around Euro 2020

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