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EURO 2020 2.0
The shifting expectations of culturally-led audiences that brands need to understand
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New Balance Appoints Ear to the Ground
New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process
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Next-Gen Gaming x Music
What role can music play in connecting with the next generation of gaming fans?
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A New Era: Sport x Culture
How brands must evolve their sports strategy to keep pace with culturally-led audiences in 2021
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Fan Engagement 2020
Sport Industry held its fourth Spotlight session on Wednesday 22nd April; bringing together Ear to the Ground’s Richard Adelsberg, Barclays’ Katy Bowman and Hashtag United’s Neil Smythe to discuss all things fan engagement.
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Twelve Cities, Twelve Trends.
A Fan Intelligence report on the global trends shaping the next-gen fan around Euro 2020
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THE GAME CHANGERS
The driving forces shaping the future of women's football and how to be part of a lasting legacy...
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Listening For Love
Rich and Owen spoke to Sport Industry Group about Fan Intelligence and our global network of 6,000 influential fans and tastemakers.
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Don’t Get Dumped
More fans are falling in love with rugby than ever before. Not all of them know why. But we do...
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EURO 2020 2.0
The shifting expectations of culturally-led audiences that brands need to understand
28.09.2020
New Balance Appoints Ear to the Ground
New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process
28.09.2020
Next-Gen Gaming x Music
What role can music play in connecting with the next generation of gaming fans?
01.08.2020
A New Era: Sport x Culture
How brands must evolve their sports strategy to keep pace with culturally-led audiences in 2021
01.06.2020