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Collaborating with those who define where culture is going next: The Fan Intelligence® Network

To identify fundamental characteristics of what makes a brand culturally relevant in sport

Defining Cultural Relevance

Defining Cultural Relevance

The six characteristics of culturally relevant brands in sport and esports

The Top 40

The Top 40

Ranking the top 40 culturally relevant brands in sport

Brand Profiles

Brand Profiles

Details on how brands were scored, and their recent marketing and business history.

Request Fan Intelligence Index 2020