About Us

Ear to the Ground’s founding belief is that our industry is held back because it doesn’t listen effectively.

Brands have the power to change the world and lead culture, but to do this, they must listen and collaborate in new ways.

Together with our clients we listen to, and co-create with, the new breed of fan.

We call this Fan intelligence®

Our Beliefs

SPORT x CULTURE X ESPORTS

SPORT x CULTURE X ESPORTS

Ambitious brands must crossover into wider culture, lifestyle and entertainment to stay relevant.

TRADITIONAL RESEARCH AND CREATIVE PROCESSES ARE DEAD

TRADITIONAL RESEARCH AND CREATIVE PROCESSES ARE DEAD

The fast moving, digitally connected world represents a much more efficient opportunity to revolutionise archaic processes.

COLLABORATE WITH THE NEW BREED OF FAN

COLLABORATE WITH THE NEW BREED OF FAN

Clients must explore the untapped potential of influential fans, creatives and tastemakers by bringing them into the creative process.

Our Approach

Fan Intelligence

Fan Intelligence is our unique agency model built on a network of over 11,000 of the most culturally influential fans in the world

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