About Us

Ear to the Ground is a creative agency using sport and esports to build brands that lead culture.

To stay relevant in an era of relentless change, brands need to co-create with influential fans in real time.

We do this through Fan intelligence®

Our Beliefs

SPORT x CULTURE X ESPORTS

SPORT x CULTURE X ESPORTS

Ambitious brands must crossover into wider culture, lifestyle and entertainment to stay relevant.

TRADITIONAL RESEARCH AND CREATIVE PROCESSES ARE DEAD

TRADITIONAL RESEARCH AND CREATIVE PROCESSES ARE DEAD

The fast moving, digitally connected world represents a much more efficient opportunity to revolutionise archaic processes.

COLLABORATE WITH THE NEW BREED OF FAN

COLLABORATE WITH THE NEW BREED OF FAN

Clients must explore the untapped potential of influential fans, creatives and tastemakers by bringing them into the creative process.

Our Approach

Fan Intelligence

Fan Intelligence is our digital platform that houses a global network of 11,000+ of the most culturally influential fans

Click here to learn more

Sign up here for the latest fan intelligence trends