OUR APPROACH
Fan intelligence
Fan intelligence is our digital platform that houses a global network of 11,000+ of the most culturally influential fans
Scroll down to see how it works
CURATE
01
WE BUILD A BESPOKE COLLECTIVE OF INDIVIDUALS, FROM OUR NETWORK, TO SOLVE EVERY CLIENT BRIEF
COLLABORATE
02
OUR INSIGHT-DRIVEN PROCESS IS DESIGNED TO COLLABORATE ON STRATEGY AND CREATIVE WITH THIS COLLECTIVE OF INDIVIDUALS, IN REAL TIME
IMPACT
03
Campaigns that build brands and impact culture
TESTIMONIALS Fan intelligence
News
EAR TO THE GROUND CREATE ‘CULTURAL MOMENTS’ AROUND PS5 LAUNCH
Millions reached as 100+ celebrity influencers activated on launch day
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STATSPORTS PARTNERS WITH EAR TO THE GROUND FOR GLOBAL CAMPAIGN
‘The Difference’ launches on TV in the UK and US
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EURO 2020 2.0
The shifting expectations of culturally-led audiences that brands need to understand
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New Balance Appoints Ear to the Ground
New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process
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Next-Gen Gaming x Music
What role can music play in connecting with the next generation of gaming fans?
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A New Era: Sport x Culture
How brands must evolve their sports strategy to keep pace with culturally-led audiences in 2021
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Twelve Cities, Twelve Trends.
A Fan Intelligence report on the global trends shaping the next-gen fan around Euro 2020
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THE GAME CHANGERS
The driving forces shaping the future of women's football and how to be part of a lasting legacy...
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Don’t Get Dumped
More fans are falling in love with rugby than ever before. Not all of them know why. But we do...
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