Homepage - Ear to the Ground

"The platform helps us identify industry leading insights before they become mainstream trends"

"Fan Intelligence is integral to our mission to win with culturally-led youth audiences"

"The platform helps us identify industry leading insights before they become mainstream trends"

"Fan Intelligence is integral to our mission to win with culturally-led youth audiences"

"The strategies and campaign creative is always ambitious but doesn’t feel risky, as it’s based on real time fan insights"

The shifting expectations of culturally-led audiences that brands need to understand

New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process

What role can music play in connecting with the next generation of gaming fans?

How brands must evolve their sports strategy to keep pace with culturally-led audiences in 2021

Sport and music collaborations have to move on. Are you ready?

A Fan Intelligence report on the global trends shaping the next-gen fan around Euro 2020

The driving forces shaping the future of women's football and how to be part of a lasting legacy...

More fans are falling in love with rugby than ever before. Not all of them know why. But we do...

OUR APPROACH