OUR APPROACH
Fan intelligence
Fan intelligence is our unique agency model built on a network of over 11,000 of the most culturally influential fans in the world
Scroll down to see how it works
CONNECT
01
WE CONNECT WITH YOUR FAN INTELLIGENCE® COLLECTIVE, IN REAL TIME, TO GET THE INSIGHTS THAT MATTER
COLLABORATE
02
OUR TEAM OF PLANNERS, STRATEGISTS AND CREATIVES COLLABORATE WITH YOUR FAN INTELLIGENCE® COLLECTIVE TO BUILD BOLD CREATIVE STRATEGIES
CREATE
03
WE CO-CREATE AND CONCEPT TEST TO DELIVER CULTURALLY POWERFUL CAMPAIGNS THAT WIN WITH THE NEW BREED OF FAN
News
Raheem Sterling Announced as Global Face of New Balance
When Raheem Sterling signed up to be the new face of New Balance, he wanted to do things differently.
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PRIDE AWARENESS MONTH
June is Pride Awareness Month, and we’ve changed our logo across all our social channels to show our solidarity and support.
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UNOFFICIAL PARTNER MEETS EAR TO THE GROUND
WE SAT DOWN WITH UNOFFICIAL PARTNER TO EXPLAIN EXACTLY WHAT IT MEANS TO BE CULTURALLY RELEVANT IN SPORT TODAY.
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EAR TO THE GROUND CREATE ‘CULTURAL MOMENTS’ AROUND PS5 LAUNCH
Millions reached as 100+ celebrity influencers activated on launch day
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THE GLOBAL FAN INTELLIGENCE INDEX 2020
A world-first global ranking of the most culturally relevant brands in sport.
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STATSPORTS PARTNERS WITH EAR TO THE GROUND FOR GLOBAL CAMPAIGN
‘The Difference’ launches on TV in the UK and US
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EURO 2020 2.0
The shifting expectations of culturally-led audiences that brands need to understand
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New Balance Appoints Ear to the Ground
New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process
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