OUR APPROACH
Fan intelligence
Fan intelligence is our unique agency model built on a network of over 11,000 of the most culturally influential fans in the world
Scroll down to see how it works
CONNECT
01
WE CONNECT WITH YOUR FAN INTELLIGENCE® COLLECTIVE, IN REAL TIME, TO GET THE INSIGHTS THAT MATTER
COLLABORATE
02
OUR TEAM OF PLANNERS, STRATEGISTS AND CREATIVES COLLABORATE WITH YOUR FAN INTELLIGENCE® COLLECTIVE TO BUILD BOLD CREATIVE STRATEGIES
CREATE
03
WE CO-CREATE AND CONCEPT TEST TO DELIVER CULTURALLY POWERFUL CAMPAIGNS THAT WIN WITH THE NEW BREED OF FAN
News
EAR TO THE GROUND MAKE IT A SPORT INDUSTRY DOUBLE
Ear to the Ground have been crowned Agency of the Year at the Sport Industry Awards 2021, alongside PlayStation who take home Brand of the Year.
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Raheem Sterling Announced as Global Face of New Balance
When Raheem Sterling signed up to be the new face of New Balance, he wanted to do things differently.
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PRIDE AWARENESS MONTH
June is Pride Awareness Month, and we’ve changed our logo across all our social channels to show our solidarity and support.
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UNOFFICIAL PARTNER MEETS EAR TO THE GROUND
We sat down with Unofficial Partner to explain what it means to be culturally relevant in sport today.
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EAR TO THE GROUND CREATE ‘CULTURAL MOMENTS’ AROUND PS5 LAUNCH
Millions reached as 100+ celebrity influencers activated on launch day
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THE GLOBAL FAN INTELLIGENCE INDEX 2020
A world-first global ranking of the most culturally relevant brands in sport.
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STATSPORTS PARTNERS WITH EAR TO THE GROUND FOR GLOBAL CAMPAIGN
‘The Difference’ launches on TV in the UK and US
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EURO 2020 2.0
The shifting expectations of culturally-led audiences that brands need to understand
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New Balance Appoints Ear to the Ground
New Balance Football has appointed Ear to the Ground as global retained lead agency, following a competitive pitch process
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