OUR APPROACH
Fan intelligence
Fan intelligence is our unique agency model built on a network of over 11,000 of the most culturally influential fans in the world
Scroll down to see how it works
CONNECT
01
WE CONNECT WITH YOUR FAN INTELLIGENCE® COLLECTIVE, IN REAL TIME, TO GET THE INSIGHTS THAT MATTER
COLLABORATE
02
OUR TEAM OF PLANNERS, STRATEGISTS AND CREATIVES COLLABORATE WITH YOUR FAN INTELLIGENCE® COLLECTIVE TO BUILD BOLD CREATIVE STRATEGIES
CREATE
03
WE CO-CREATE AND CONCEPT TEST TO DELIVER CULTURALLY POWERFUL CAMPAIGNS THAT WIN WITH THE NEW BREED OF FAN
News
Fan Intelligence Index 21/22
The global industry standard for ranking culturally relevant brands across sport, esports and gaming is back for a second year.
Read Post
EAR TO THE GROUND MAKE IT A SPORT INDUSTRY DOUBLE
Ear to the Ground have been crowned Agency of the Year at the Sport Industry Awards 2021, alongside PlayStation who take home Brand of the Year.
Read Post
Raheem Sterling Announced as Global Face of New Balance
When Raheem Sterling signed up to be the new face of New Balance, he wanted to do things differently.
Read Post
PRIDE AWARENESS MONTH
June is Pride Awareness Month, and we’ve changed our logo across all our social channels to show our solidarity and support.
Read Post
UNOFFICIAL PARTNER MEETS EAR TO THE GROUND
We sat down with Unofficial Partner to explain what it means to be culturally relevant in sport today.
Read Post
EAR TO THE GROUND CREATE ‘CULTURAL MOMENTS’ AROUND PS5 LAUNCH
Millions reached as 100+ celebrity influencers activated on launch day
Read Post
THE GLOBAL FAN INTELLIGENCE INDEX 2020
A world-first global ranking of the most culturally relevant brands in sport.
Read Post
STATSPORTS PARTNERS WITH EAR TO THE GROUND FOR GLOBAL CAMPAIGN
‘The Difference’ launches on TV in the UK and US
Read Post
EURO 2020 2.0
The shifting expectations of culturally-led audiences that brands need to understand
Read Post
